Speeding up your WordPress website will bring more traffic and sales to your site. How? Google’s search engine algorithms are looking at your website speed, so it’s a factor they consider when deciding where to rank your page. Research shows that if a site does not load in 3 seconds or fewer visitors will bounce back to the search results and you lose customers and sales.

Why should I be concerned with my site’s speed?

Your users’ experience in terms of navigating your site should be a great reason. Users have many options when it comes to consuming content on the internet, and a slow-performing website will frustrate your users, sending them elsewhere. A faster and more responsive website will keep them more engaged and focused on your content, rather than waiting for scripts and images to load.

Another reason is SEO. Google already uses page speed in their ranking algorithm and plans to incorporate Page Experience in their ranking algorithm as well, through the Web Vitals initiative.

This means that faster loading sites with a good user experience may rank higher in search engine results. As developers and marketers look to optimize their sites, page speed and page experience should be among the top optimizations to consider.